It’s now easier for small-business owners to harness the power of direct mail to attract new customers and increase revenue. With the Postal Service's Every Door Direct Mail (EDDM), businesses can market to every address in their neighborhoods without having to rent mailing lists.
EDDM uses mail delivery route information instead of names and exact addresses, to reach targeted groups in specific geographic areas. The mail can be addressed to “Postal Customer,” “Residential Customer,” or “PO Boxholder.”
With EDDM Retail, no permits are needed — although existing permits may be used — and there are no special fees. Mail is dropped off at the local Post Office serving its destination or shipped by Priority Mail to a destinating Post Office following instructions posted on usps.com.
Businesses can use a simple online tool at https://smp.usps.gov to identify neighborhoods and number of households, prepare mailing documentation and calculate postage.
“Every Door Direct Mail is ideal for restaurants, doctors’ offices, hair salons — or any kind of local business that is not currently using the mail,” says Paul Vogel, president and chief marketing/sales officer. “Direct mail has long been a proven advertising tool of choice of successful large businesses and Fortune 500 companies to promote products and drive sales. Now it’s easier and less expensive for small businesses to grow using direct mail."
To learn more about EDDM, go to: www.usps.com/everydoordirectmail.